I get the phone ringingfor Perth tradies.
Google Ads, Meta Ads and SEO — built only for trade businesses. No lock-in, and you own every account.
- Perth-based
- No lock-in
- Same-day reply
- You own everything
Meet the founder
You get me.Not a team.
I'm Oliver, the whole of Forge West. When you book a call, I pick up. When the reports land in your inbox, I wrote them. When your ads need tuning, I'm the one in the account.
No layers between you and me. No sales team dressing up the numbers. One Perth local who only works with tradies, and stakes his name on every campaign.
Four levers
Four levers.One phone ringing.
I don't do CRMs, logos or content calendars. I do the four things that put a tradie's phone on ring, properly, in-house, from Perth. Pick one or stack them.
$0Lock-in contracts
24hReply time
100%Trade-only
One bundled offer, ads + SEO + landing pages + tracking, tuned to your trade. Pick one or stack them.
Plans from $1,200/mo · Scale up to $4,500/moWho I work with
Every trade, every Perth suburb.
From plumbers to glaziers, sparkies to landscapers, if you're a tradie, I know how to get you leads.
+ many more. Not on the list? Roofers, carpenters, cleaners, pool installers, if you trade in Perth, I can probably help.
See all tradesThe work
The kind of pageI build.
Two demo builds — real pages I designed to show the approach. Fast, mobile-first, tap-to-call above the fold, and every signal a homeowner needs before they ring.
Why Forge West
Why I only work with tradies.
Most agencies juggle cafes, dentists, lawyers, and tradies all at once. I don't. Every strategy, ad, and landing page I build is designed specifically for the trades industry.
- 01
Trade-only focus
I know what keywords tradies rank for, what homeowners click on, and what makes someone pick up the phone.
- 02
You deal with the founder
No junior account managers. Oliver handles your account personally, strategy, execution, reporting. The lot.
- 03
You own everything
Your ad accounts, landing pages, and tracking, it's all yours. No hostage situations if you ever leave.
On site · Perth, WA
Simple process
From first call to first lead in weeks.
No complicated onboarding. No months of “setup”. I move fast so you see results fast.
- 01
Free strategy call
I chat about your business, your area, and where the opportunities are.
- 02
I build it
Campaigns, landing pages, tracking, all set up and ready to go.
- 03
Leads come in
Your phone starts ringing with real enquiries from locals who need your trade.
- 04
I optimise
I monitor, test, and improve every month to get you better results over time.
Proof · Founding client
Receipts, not promises.
My first client — a Perth earthworks business. Three jobs booked off $300 of Google Ads, exactly as the tracking reported them. One early result, not a guarantee, but it's real — and it's the same playbook I run for every trade.
That's a 25× return on the ad spend, at $8a click — tracked end to end. I aim to keep paid search firmly profitable, and if a campaign ever dips under target, you'll hear it from me first.
Am I locked in?
No. Forge West is month-to-month, no contracts, no minimum-term retainers. If I'm not earning my keep, you can leave at the end of any billing cycle and walk with your accounts intact.
How fast do leads come in?
Google Ads usually launches inside 7 days of signing, with first enquiries in the first 24–72 hours. Meta's similar. SEO is the long game, 3–6 months for organic, 4–8 weeks for Google Maps movement.
Who owns the accounts?
Yes. Every Google Ads account, Meta Business Manager, landing page and tracking pixel sits in your business name, on your billing. If you ever leave, you walk with everything.
What's the minimum ad spend?
Most Perth tradies start around $1,500–$3,000/mo in ad spend on top of management. I'll recommend a number based on your trade's cost-per-lead and your service area, not pluck a figure out of thin air.
Do you work with my trade?
I work with plumbers, electricians, builders, landscapers, HVAC, tilers, fencers and glaziers right now, but if you trade in Perth and you're not on the list, ask. Roofers, painters, concreters, pool installers, cleaners, carpenters, usually yes.
Do you build websites?
Not full multi-page websites. I build dedicated landing pages, fast, mobile-first, built to convert ad clicks. If you need a full site, I'll point you to someone good. Marketing is the bit I do.
Ready to grow
Let's get your phone ringing.
Book a free strategy call and find out exactly how I'd get your trade business more leads.