I get the phone ringingfor Perth tradies.
Google Ads, Meta Ads and SEO — built only for trade businesses. No lock-in, and you own every account.
- Perth-based
- No lock-in
- Same-day reply
- You own everything
Meet the founder
You get me.Not a team.
I'm Oliver, the whole of Forge West. When you book a call, I pick up. When the reports land in your inbox, I wrote them. When your ads need tuning, I'm the one in the account.
No layers between you and me. No sales team dressing up the numbers. One Perth local who only works with tradies, and stakes his name on every campaign.
Four levers
Four levers.One phone ringing.
I don't do CRMs, logos or content calendars. I do the four things that put a tradie's phone on ring, properly, in-house, from Perth. Pick one or stack them.
$0Lock-in contracts
24hReply time
100%Trade-only
Google Ads
Show up first when locals search for your trade.
- Search campaign setup & management
- Keyword & bid strategy
- Call & conversion tracking
- Monthly reporting
Meta Ads
In front of homeowners before they know they need you.
- Lead-generation campaigns
- Audience targeting & retargeting
- Creative testing & optimisation
- Ongoing management
SEO
Show up in Google Maps without paying per click.
- Google Business Profile optimisation
- On-page SEO + schema markup
- Local citation cleanup
- Quarterly content for service-area pages
Landing pages
Purpose-built pages, not generic website templates.
- Custom design for your trade
- Optimised for conversions
- Mobile-first build
- You own the page
Meta lead ads to start, Google Search and content when you're ready for them. Tuned to your trade, no lock-in.
Plans from $1,200/mo · Scale up to $4,500/moWho I work with
Tradie marketing in Perth, built by trade.
From sparkies to earthworks, plumbers to landscapers, every trade searches differently and costs differently. Each playbook below is built for that trade, not adapted from a template.
+ many more. Not on the list? Roofers, carpenters, cleaners, pool installers, if you trade in Perth, I can probably help.
See all tradesThe work
The kind of pageI build.
Two demo builds — real pages I designed to show the approach. Fast, mobile-first, tap-to-call above the fold, and every signal a homeowner needs before they ring.
Why Forge West
Why I only work with tradies.
Most agencies juggle cafes, dentists, lawyers, and tradies all at once. I don't. Every strategy, ad, and landing page I build is designed specifically for the trades industry.
- 01
Trade-only focus
I know what keywords tradies rank for, what homeowners click on, and what makes someone pick up the phone.
- 02
You deal with the founder
No junior account managers. Oliver handles your account personally, strategy, execution, reporting. The lot.
- 03
You own everything
Your ad accounts, landing pages, and tracking, it's all yours. No hostage situations if you ever leave.
On site · Perth, WA
Simple process
From first call to first lead in weeks.
No complicated onboarding. No months of “setup”. I move fast so you see results fast.
- 01
Free strategy call
I chat about your business, your area, and where the opportunities are.
- 02
I build it
Campaigns, landing pages, tracking, all set up and ready to go.
- 03
Leads come in
Your phone starts ringing with real enquiries from locals who need your trade.
- 04
I optimise
I monitor, test, and improve every month to get you better results over time.
Proof · One live Meta campaign
Receipts, not promises.
An earthworks contractor — tight-access excavation in Perth. From Full account history to 1 September 2026, a $20-a-day Meta lead campaign brought in 97 enquiries at $12.06 each. One campaign, one trade, one city — real figures from a live ad account, not a promise of what yours will do.
These are enquiries, not signed contracts — what a lead is worth depends on how it's followed up, and that part sits with the business owner. In the year to July 2026 the Australian median cost per lead on Meta lead ads sat near $50 across all industries, so $12.06 a lead over Full account history to 1 September 2026 is at the low end — and it's one campaign, in one trade, in one city. See how the $12.06 was measured.
Am I locked in?
No. Every plan is 30-day rolling, no contracts, no minimum-term retainers. Cancel any time with 30 days notice and you walk with your accounts, your landing page and your leads intact.
How fast do leads come in?
Meta lead campaigns usually launch inside 7 days of signing, with first enquiries often in the first 24–72 hours. Google Search, which comes in on Pro, is similar once it's live. SEO is the long game, 3–6 months for organic, 4–8 weeks for Google Maps movement.
Who owns the accounts?
Yes. Every Google Ads account, Meta Business Manager, landing page and tracking pixel sits in your business name, on your billing. If you ever leave, you walk with everything.
What's the minimum ad spend?
On Essentials, $600–1,200 a month ($20–40 a day) in Meta spend on top of the retainer. Pro sits around $2,000–4,000 a month across Meta and Google, Scale $4,000–8,000. You pay Meta and Google directly and Forge West takes no cut of it.
Do you work with my trade?
I work with plumbers, electricians, builders, landscapers, HVAC, tilers, fencers and glaziers right now, but if you trade in Perth and you're not on the list, ask. Roofers, painters, concreters, pool installers, cleaners, carpenters, usually yes.
Do you build websites?
Not full multi-page websites. I build dedicated landing pages, fast, mobile-first, built to convert ad clicks — one is included on every plan, Essentials up, and you keep it if you leave. Pro adds A/B testing on it. If you need a full site, I'll point you to someone good. Marketing is the bit I do.
Ready to grow
Let's get your phone ringing.
Book a free strategy call and find out exactly how I'd get your trade business more leads.