QUESTIONS WE GET EVERY WEEK.

No. Forge West is month-to-month, no contracts, no minimum-term retainers. If I'm not earning my keep, you can leave at the end of any billing cycle and walk with your accounts intact.

Google Ads usually launches inside 7 days of signing, with first enquiries in the first 24–72 hours. Meta's similar. SEO is the long game, 3–6 months for organic, 4–8 weeks for Google Maps movement.

Yes. Every Google Ads account, Meta Business Manager, landing page and tracking pixel sits in your business name, on your billing. If you ever leave, you walk with everything.

Most Perth tradies start around $1,500–$3,000/mo in ad spend on top of management. I'll recommend a number based on your trade's cost-per-lead and your service area, not pluck a figure out of thin air.

I work with plumbers, electricians, builders, landscapers, HVAC, tilers, fencers and glaziers right now, but if you trade in Perth and you're not on the list, ask. Roofers, painters, concreters, pool installers, cleaners, carpenters, usually yes.

Not full multi-page websites. I build dedicated landing pages, fast, mobile-first, built to convert ad clicks. If you need a full site, I'll point you to someone good. Marketing is the bit I do.

30 minutes. No pitch deck. I dig into your trade, your suburbs, your current setup, what's working and what's not. You walk away with two or three concrete moves whether or not we work together.

Most agencies sell you the senior partner and run your account through a 22-year-old account manager three weeks out of training. With Forge West you talk to Oliver directly, strategy, execution, reporting. The lot. The buck stops with one person.

No. Anyone who guarantees Google rankings or a specific lead number is selling you a fairy tale. Google's algorithm and ad auction are out of any agency's control. What I guarantee is the work: proper setup, weekly optimisation, and monthly reporting that shows progress.

End of every month you get a plain-English report, what spent, what leads came in, what's working, what I'm changing next month. On Scale you also get a real-time Looker Studio dashboard you can check any time.

14 days notice and you're out. Campaigns stop, your ad accounts stay yours, your landing pages stay live, your data stays accessible. If you come back later I can re-activate without rebuilding from zero.

Yes, a one-off setup covers account build, tracking install, and first-month optimisation. Essentials is $800, Pro $1,500 (includes the landing page build), Scale $2,000. Ad spend is separate and paid directly to Google or Meta.

Yes. Trade businesses, in Perth or greater WA, full stop. I say no to real estate, SaaS, dentists and out-of-state work because every trade I take on, I want to understand from the inside.