QUESTIONS WE GET EVERY WEEK.

No. Every plan is 30-day rolling, no contracts, no minimum-term retainers. Cancel any time with 30 days notice and you walk with your accounts, your landing page and your leads intact.

Meta lead campaigns usually launch inside 7 days of signing, with first enquiries often in the first 24–72 hours. Google Search, which comes in on Pro, is similar once it's live. SEO is the long game, 3–6 months for organic, 4–8 weeks for Google Maps movement.

Yes. Every Google Ads account, Meta Business Manager, landing page and tracking pixel sits in your business name, on your billing. If you ever leave, you walk with everything.

On Essentials, $600–1,200 a month ($20–40 a day) in Meta spend on top of the retainer. Pro sits around $2,000–4,000 a month across Meta and Google, Scale $4,000–8,000. You pay Meta and Google directly and Forge West takes no cut of it.

I work with plumbers, electricians, builders, landscapers, HVAC, tilers, fencers and glaziers right now, but if you trade in Perth and you're not on the list, ask. Roofers, painters, concreters, pool installers, cleaners, carpenters, usually yes.

Not full multi-page websites. I build dedicated landing pages, fast, mobile-first, built to convert ad clicks — one is included on every plan, Essentials up, and you keep it if you leave. Pro adds A/B testing on it. If you need a full site, I'll point you to someone good. Marketing is the bit I do.

30 minutes. No pitch deck. I dig into your trade, your suburbs, your current setup, what's working and what's not. You walk away with two or three concrete moves whether or not we work together.

Most agencies sell you the senior partner and run your account through a 22-year-old account manager three weeks out of training. With Forge West you talk to Oliver directly, strategy, execution, reporting. The lot. The buck stops with one person.

No. Anyone who guarantees Google rankings or a specific lead number is selling you a fairy tale. Google's algorithm and ad auction are out of any agency's control. What I guarantee is the work: proper setup, weekly optimisation, and monthly reporting that shows progress.

Every plan comes with a live results dashboard you can open any time — reach, clicks, leads and your real cost per lead, updated daily. On top of that, at the end of every month you get a plain-English report: what spent, what enquiries came in, what's working and what I'm changing next month. Pro adds a fortnightly check-in call, Scale a weekly one.

30 days notice and you're out. Campaigns stop, your ad accounts stay yours, your landing page stays live, your leads and data stay accessible. If you come back later I can re-activate without rebuilding from zero.

Yes, a one-off setup covers the account build, the landing page build, tracking install, creative production and first-month optimisation. Essentials is $800, Pro $1,500, Scale $2,000. Ad spend is separate and paid by you directly to Meta and Google. No GST — Forge West isn't registered for it.

Yes. Trade businesses, in Perth or greater WA, full stop. I say no to real estate, SaaS, dentists and out-of-state work because every trade I take on, I want to understand from the inside.