Meta puts you in front of homeowners scrolling on the couch, before they've even opened Google. Built right, it's the cheapest lead source in the book.
Meta ads are how you build demand instead of fighting for it. I run lead-gen campaigns that catch homeowners in a scroll and turn them into enquiries without them ever leaving Facebook or Instagram.
Most agencies send Meta clicks to a landing page and wonder why conversions are rubbish. Meta's lead forms let homeowners enquire in two taps, without leaving the app. Lower friction, higher volume, cheaper leads. I default to lead forms and only use landing pages when there's a reason.
On Meta, your ad creative is 80% of the result. I shoot and edit trade-specific creative, real jobs, real faces, real before-and-afters, not stock footage and stuck-on logos. If you can send me phone footage from a recent job, that's half the battle.
Run Meta and Google together and they multiply, not split. Google catches the homeowners actively searching. Meta catches them when they first start thinking about it, months before they'd ever type a keyword.
It's not, you just need to run it right. Industry benchmarks for Australian trade campaigns put Meta cost-per-leads 40–60% cheaper than Google when the creative is built for the platform. The catch is exactly that, creative: boring ads don't work on Meta like they sometimes do on Google.
Ideally yes, but it can be phone footage from a recent job. If you've got nothing, I can work with still photos or arrange a short shoot. Raw and real beats polished and fake every time.
Some won't, that's the trade-off for cheap leads. I set up the form with qualifier questions so the junk filters itself out, and I can wire in instant SMS/email so you hit them while they're warm.
Book a free strategy call and find out exactly how I'd get your trade business more leads.