ELECTRICIAN MARKETING IN PERTH.
Power outs, rewires, switchboard upgrades, solar. Electrical has some of the highest-intent searches in trades, and some of the most competitive.
What matters for electricians.
Electricians win in the suburbs they actually service. I'm not going to bid you against the whole of WA, I zero in on the postcodes you can get to in 20 minutes and dominate them.
Where electricians get found.
Common mistakes.
No separation between residential and commercial
Residential and commercial clients search, click, and convert completely differently. Running one campaign for both means neither works properly.
Ignoring after-hours traffic
Half of emergency electrician searches happen after 5pm. If your campaign is paused outside business hours, you're handing those jobs to competitors who aren't.
No reviews in the ad
Electrical is trust-heavy. Ad extensions with your Google review stars do a heavier lift than most copy ever will.
What actually works.
24/7 emergency campaigns
One campaign for office hours, one for emergencies. Different copy, different bids, different landing destinations.
Solar + switchboard lead ads on Meta
Big-ticket jobs that need a bit of consideration. Meta lead ads catch homeowners thinking about it, and you follow up before they open Google.
Suburb+service combos
'Electrician Scarborough' beats 'electrician Perth' every time. Hyperlocal campaigns per suburb grow cheaper as they mature.
$28–$55 per booked job enquiry
Actual numbers depend on service area, season and competition, but this is the ballpark I get electricians to inside 60 days.
Ready to get the phone ringing?
30-minute strategy call. No pitch. I'll look at your current setup and tell you straight what I'd change.
Book a free strategy call
