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THE TRADIE MARKETING DESK.

No fluff posts about 'why marketing matters'. Real numbers, real tactics, real Perth, written for tradies who'd rather be on the tools.

LatestWebsites · 28 Apr 2026 · 7 min read

5 Things Wrecking Perth Tradie Websites (And How To Fix Them This Weekend)

I clicked through 30 Perth tradie websites. The same five problems were costing nearly all of them work, and every one is fixable in an afternoon.

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Pricing · 23 Apr 2026

How much does tradie marketing cost in Perth? (2026 pricing guide)

A real, dollar-by-dollar breakdown of what tradie marketing actually costs in Perth, agency fees, ad spend, hidden extras, and what to expect for your money.

11 min read

SEO · 22 Apr 2026

Google Maps SEO for Perth tradies, how to land in the local pack

The 3-pack above every Google search is worth more than any paid ad. Here's how Perth tradies actually get there.

9 min read

Meta Ads · 19 Apr 2026

Meta Ads creative that actually works for Perth tradies

Stock photos and stuck-on logos don't move on Facebook. Here's what does, with examples I've shot for real Perth jobs.

8 min read

Google Ads · 15 Apr 2026

How much should a Perth plumber spend on Google Ads?

Budget ranges, real Perth CPCs, and what $1,500 vs $3,000 vs $5,000 a month actually buys you.

7 min read

Strategy · 11 Apr 2026

How to choose a Perth tradie marketing agency (without getting burned)

Eight questions to ask before you hand a cent over. Most agencies fail at least three of them.

10 min read

Strategy · 8 Apr 2026

Google Ads vs Meta Ads for Perth tradies, which should you run?

When to pick search, when to pick social, and when running both is the only sensible move.

6 min read

Strategy · 4 Apr 2026

When to switch from Google Ads to SEO (and when not to)

SEO compounds. Google Ads gets immediate. Here's the honest framework for choosing, and the trap most Perth tradies fall into.

7 min read

Google Ads · 1 Apr 2026

Why your tradie Google Ads aren't working (5 mistakes I see every week)

The five repeat offenders that quietly burn budget across half the Perth tradie campaigns I audit.

8 min read

Operations · 28 Mar 2026

How to qualify tradie leads from ads (stop wasting time on price-shoppers)

More leads aren't always good. Here's how to filter junk before it eats your day.

6 min read

Benchmarks · 25 Mar 2026

The real cost per lead for Perth tradies in 2026

Trade-by-trade CPL benchmarks pulled from current Perth campaigns, and how to measure your own.

6 min read

Local · 21 Mar 2026

Bushfire-season marketing for Perth landscapers and roofers

October through February is the best demand window of the year for some Perth trades. Most miss it.

6 min read

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