Results
WHAT GOOD RESULTS LOOK LIKE.
Forge West launched in 2026. Below is the live ongoing case study from our founding client — a Perth earthworks business specialising in tight-access pool excavation, residential site preparation, and stormwater drainage. Numbers update every 30 days. Most recent: May 2026.
Case Study · A Perth Earthworks Business
Brief.
4.5 year old Perth tradie operation. Strong word-of-mouth pipeline but zero online presence, no Google Ads, no Google Business Profile, no website. Winter slowdown approaching. Goal: build a year-round lead engine that adds 2–3 extra jobs per week on top of existing word-of-mouth.
What we built in 7 days
Foundation, top to bottom.
- Custom Next.js landing page (mobile-first, sub-2-second load)
- Google Ads campaign across 3 service categories
- Google Business Profile submission
- GA4 + Google Tag Manager + conversion tracking
- Web3Forms lead capture with direct-to-client routing
- Full SEO foundation (schema markup, sitemap, indexing)
- 5-post pillar content blog for organic SEO
The numbers
The founding campaign.
Three booked jobs off $300 of Google Ads — a 25× return on the ad spend. Early numbers from one client, updated as the campaign matures.
Methodology
How we measure whether a campaign is actually working.
For every Forge West client, we track these 6 metrics in monthly reports:
- 01
Total leads generated (form fills + phone clicks + GBP messages combined)
- 02
Cost per lead (target: $30–60 for Perth tradie services)
- 03
Conversion rate (target: 3%+ on landing page)
- 04
Lead-to-job close rate (client reported)
- 05
Cost per closed job (target: under $200 for retainer to be 10x+ ROI)
- 06
Monthly run-rate revenue attributable to Forge West activity
If we're under target on cost per lead or conversion rate, we tell you what we're changing and when to expect improvement. No hiding.
What to expect
What to expect if you sign up.
- 01 · Week 1
Foundation built — landing page, ads, tracking.
- 02 · Week 2
Ads live, first leads expected within 3–7 days of launch.
- 03 · Month 1
Algorithm learning, 5–15 quote requests typical.
- 04 · Months 2–3
Optimisation kicks in, cost per lead drops, volume climbs.
- 05 · Months 4–6
Organic SEO content starts ranking, additional lead channel kicks in.
Most agencies promise. Forge West shows the actual numbers.
Your move
Want results like this for your business?
Book a free 15-minute discovery call. No pitch deck, no pressure — just a look at your trade, your suburbs and what a Forge West campaign would do for you.
Ready to grow
Let's get your phone ringing.
Book a free strategy call and find out exactly how I'd get your trade business more leads.