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Perth · WA0490 220 784
Pricing

STRAIGHT PRICING. NO SURPRISES.

Three plans, written like a quote, not like a sales deck. Meta first, Google at Pro. No lock-in, 30-day rolling, and you own everything.

01 · Essentials
Meta Ads only

$1,200/month

+ $800 setup · 30-day rolling, 30 days notice.

Best for: Sole traders and small operators getting started with marketing.

One channel, done properly. Facebook and Instagram lead ads, founder-managed, built to prove the model before you add anything else.

  • Facebook & Instagram lead campaign, built and managed
  • Native lead form so enquiries take fifteen seconds, not a website visit
  • Dedicated landing page, built and hosted
  • Two ad creatives built from your job photos and footage, refreshed monthly
  • Leads sent straight to your phone the moment they come in
  • Ongoing optimisation — audiences, creative, budget
  • Google Business Profile set up and optimised
  • Live results dashboard — reach, clicks, leads and cost per lead, updated daily, on every plan
  • Monthly report with real cost per enquiry
  • Direct access to Oliver, not an account manager

Recommended ad spend: $600–1,200/month ($20–40/day), paid by you directly to Meta

No Google Ads and no content production at this tier.

02 · ProMost popular
Meta + Google + Content

$2,000/month

+ $1,500 setup · 30-day rolling, 30 days notice.

Best for: Established tradies ready to catch search demand as well as create it.

Meta keeps generating demand, Google catches the people already looking, and monthly video and social content keeps you visible between campaigns.

Everything in Essentials, plus:

  • Google Search Ads — catches people already searching for your trade
  • 4 short-form videos a month, edited from your footage
  • 8 social posts a month across Facebook and Instagram
  • Retargeting and lookalike audiences
  • Creative and landing page A/B testing
  • Fortnightly check-in call
  • Priority support

Recommended ad spend: $2,000–4,000/month across Meta and Google

03 · Scale
Full Coverage

$4,500/month

+ $2,000 setup · 30-day rolling, 30 days notice.

Best for: Established operators with staff, ready to own their market across every channel.

Everything running at once — paid, content, automation and a second platform — with weekly cadence and live reporting.

Everything in Pro, plus:

  • 8 short-form videos and 12 posts a month
  • Lead nurture automation — automatic SMS and email follow-up
  • One additional channel (LinkedIn or YouTube)
  • 2 new suburb landing pages every month
  • Weekly check-in call
  • Quarterly 90-minute strategy session
  • 4-hour priority response

Recommended ad spend: $4,000–8,000/month

Proof · Published campaign

What a $20 a day Essentials-style budget actually does.

A Perth earthworks contractor: 97 enquiries at an average of $12.06 each from $1,170 of Meta spend, full account history to 1 September 2026. One account, one trade, real figures read straight off a live ad account, not a promise of what yours will do.

Terms · All plans

The same rules apply to every plan.

  • No lock-in — 30-day rolling, cancel any time with 30 days notice
  • You own your ad accounts, landing page, Google Business Profile and every lead, including if you leave
  • Ad spend is paid by you directly to Meta and Google. It never passes through Forge West and Forge West takes no cut of it
  • You supply the raw footage; Forge West does the editing. Phone video of the work is fine and outperforms stock imagery
  • Retainer invoiced and due on the 1st of the month, in advance
  • No GST — Forge West is not registered for GST
Compare

Side-by-side, feature by feature.

FeatureEssentialsProScale
Meta Ads (Facebook + Instagram)
Native lead form
Google Business Profile
Google Search Ads
Landing pageIncludedIncluded + A/BIncluded + A/B
Suburb landing pages2 per month
Ad creatives2/mo, refreshed2/mo, refreshed2/mo, refreshed
Short-form video4 per month8 per month
Social posts8 per month12 per month
Retargeting + lookalikes
A/B testing
Lead nurture automation (SMS + email)
Additional channel (LinkedIn or YouTube)
Check-in callFortnightlyWeekly
Strategy sessionQuarterly, 90 min
Live results dashboard
Monthly report
Setup fee$800$1,500$2,000
Monthly fee$1,200$2,000$4,500
Recommended ad spend$600–1,200/mo$2,000–4,000/mo$4,000–8,000/mo
Pricing FAQ

Quick answers.

What the plans cost, what's in them, and what you pay Meta and Google directly.

How much does a marketing agency cost for a Perth tradie?

Forge West runs three plans: $1,200 a month for Meta advertising, $2,000 a month for Meta plus Google plus monthly video and social content, and $4,500 a month for full coverage including lead nurture automation and a second channel. Each has a one-off setup fee of $800, $1,500 and $2,000 respectively. Ad spend is separate and paid by the business directly to Meta and Google — most trade businesses start at $20–40 a day. There is no lock-in; all plans are 30-day rolling.

How do setup fees work?

A one-off setup fee covers the account build, the landing page build, tracking install, creative production and first-month optimisation. Essentials is $800, Pro $1,500, Scale $2,000. After that you pay only the monthly retainer plus your ad spend.

Is there a minimum term?

No lock-in. Every plan is 30-day rolling and you can cancel any time with 30 days notice. Campaigns stop, your ad accounts stay yours, your landing page stays live, your data stays accessible.

Why does Essentials start with Meta rather than Google?

Because it gets a trade business enquiries faster and cheaper on a small budget. A Meta lead form takes about fifteen seconds to fill in, so the entry plan produces enquiries on $20–40 a day without spreading itself thin. Google Search catches people already looking for your trade, which is valuable but a different job — it needs a bigger budget to be worth running properly, so it arrives at Pro. The landing page is included from Essentials up either way.

Do you own my accounts?

No, you do. Your Meta and Google ad accounts, your landing page, your Google Business Profile and every lead sit in your business name with your billing details. If you ever leave, you walk with all of it.

What's not included in the monthly fee?

Ad spend. You pay Meta and Google directly, billed against your own card — it never passes through Forge West and Forge West takes no cut of it. Most trade businesses start at $20–40 a day.

Can I switch between plans?

Yes, move between Essentials, Pro and Scale any month. Most businesses start on Essentials to prove the model on Meta, then step up to Pro when they want Google Search, monthly video and social content, and A/B testing alongside it.

Do I need a landing page?

You get one on every plan, including Essentials — built, hosted and yours to keep. On Essentials most enquiries still arrive through the Meta lead form because it is lower friction, but the page gives you somewhere real to send anyone who wants to look you up before they commit. Pro adds A/B testing on it, and Scale adds two new suburb pages a month.

Do I have to supply video?

You supply the raw footage and Forge West does the editing. Phone video of the actual work is fine, and it outperforms stock imagery comfortably — a machine working or water going in beats a polished stock photo every time.

Do you charge GST?

No. Forge West is not registered for GST, so the price you see is the price you pay. Retainers are invoiced and due on the 1st of the month, in advance.

Can I see my results as they happen?

Yes, on every plan. You get a live results dashboard you can open on your phone or computer any time — reach, clicks, leads and your real cost per lead, pulled straight from the ad accounts and updated daily. You don't wait for a monthly report to find out how the ads are going, and you don't have to ask me for it.

Ready to grow

Let's get your phone ringing.

Book a free strategy call and find out exactly how I'd get your trade business more leads.

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