Three retainer tiers, written like a quote, not like a sales deck. No lock-in. 14 days notice to cancel. You own everything.
Best for: Sole traders and small operators getting started with marketing.
One channel, founder-managed, built to prove the model before you scale.
Best for: Established tradies with multiple service lines ready to scale.
Google + Meta combined, with landing page build and A/B testing rolled in.
Best for: Established operators with 5+ staff ready to dominate their market.
Full multi-channel growth program with social production, automation, and weekly cadence.
Custom-built landing page with lead form, click-to-call, conversion tracking and reviews section. Built and hosted on Vercel under your subdomain. No retainer, no monthly fees. Perfect for tradies who want a converting page without ongoing ad management.
| Feature | Essentials | Pro | Scale |
|---|---|---|---|
| Google Ads management | |||
| Meta Ads (Facebook + Instagram) | |||
| LinkedIn Ads | |||
| Landing page | 1 included | Included + A/B | Included + A/B |
| Suburb pages | 2 per month | ||
| Conversion tracking + call tracking | |||
| Monthly report | |||
| A/B testing | |||
| Custom Looker dashboard | |||
| Social content production | 4 reels + 8 statics/mo | ||
| Lead nurture automation | |||
| Setup fee | $800 | $1,500 | $2,000 |
| Monthly fee | $1,200 | $2,000 | $4,500 |
A one-off setup fee covers full account build, tracking install, landing page work where included, and first-month optimisation. Essentials is $800, Pro $1,500 (LP build bundled in), Scale $2,000. After that you pay only the monthly retainer plus your ad spend.
No lock-in contracts. 14 days notice to cancel and you're out. Campaigns stop, your ad accounts stay yours, your landing pages stay live, your data stays accessible.
No, you do. Every Google Ads account, Meta Business Manager, landing page and tracking pixel sits inside your business name with your billing details. If you ever leave, you walk with everything intact.
Ad spend. You pay Google, Meta and LinkedIn directly, billed against your own card. I'll recommend a number based on your trade, suburb and cost-per-lead once we look at the campaign, not pluck a figure out of thin air.
Yes. Move between Essentials, Pro and Scale any month. Most clients start on Essentials, prove the model on Google, then step up to Pro to add Meta, then Scale when staff and volume justify weekly cadence.
Generic websites convert badly off ad clicks, so yes. On Pro and Scale the landing page build is bundled in, no separate fee. On Essentials it's bundled in your setup. If you don't want a retainer, the $800 standalone Landing Page Only option is below.
Yes, 10% off any retainer tier paid 12 months upfront. Setup fee is unchanged.
Book a free strategy call and find out exactly how I'd get your trade business more leads.