STRAIGHT PRICING. NO SURPRISES.

Forge West runs three plans. Essentials is $1,200 a month and is the lead engine: Meta advertising that brings in enquiries. Pro is $2,400 a month and adds the reputation engine: automated Google review requests after every completed job, full Google Business Profile management, AI recommendation optimisation, a monthly content pack and job-level ROI tracking. Scale is $4,500 a month for full coverage, including Google Search ads, lead nurture automation and a second channel. Each has a one-off setup fee of $800, $1,500 and $2,000 respectively. Ad spend is separate and paid by the business directly to the ad platforms, and most trade businesses start at $20–40 a day. There is no lock-in; all plans are 30-day rolling.

Essentials is the lead engine, Pro adds the reputation engine. Essentials runs the Meta ads that bring enquiries in. Pro keeps all of that and adds an automated review engine that asks every completed job for a Google review; full Google Business Profile management, including posts, photos and Q&A, to own the local map results; AI recommendation optimisation, so your business surfaces when customers ask ChatGPT and other AI assistants who to hire; a monthly content pack built from your real job photos; and job-level ROI tracking, so you see dollars spent against dollars banked. Google Ads is not part of Pro. Where your trade suits search advertising, it is available as an optional add-on.

A one-off setup fee covers the account build, the landing page build, tracking install, creative production and first-month optimisation. Essentials is $800, Pro $1,500, Scale $2,000. After that you pay only the monthly retainer plus your ad spend.

No lock-in. Every plan is 30-day rolling and you can cancel any time with 30 days notice. Campaigns stop, your ad accounts stay yours, your landing page stays live, your data stays accessible.

Because it gets a trade business enquiries faster and cheaper on a small budget. A Meta lead form takes about fifteen seconds to fill in, so the entry plan produces enquiries on $20–40 a day without spreading itself thin. Google Search catches people already looking for your trade, which is valuable but a different job. It needs a bigger budget to be worth running properly, so it is included on Scale and available as an optional add-on on Pro where your trade suits it. The landing page is included from Essentials up either way.

No, you do. Your Meta and Google ad accounts, your landing page, your Google Business Profile and every lead sit in your business name with your billing details. If you ever leave, you walk with all of it.

Ad spend. You pay Meta and Google directly, billed against your own card. It never passes through Forge West and Forge West takes no cut of it. Most trade businesses start at $20–40 a day.

Yes, move between Essentials, Pro and Scale any month. Most businesses start on Essentials to prove the model on Meta, then step up to Pro when they want the reputation engine alongside it: more Google reviews, a fully managed Google Business Profile and job-level ROI tracking.

You get one on every plan, including Essentials: built, hosted and yours to keep. On Essentials most enquiries still arrive through the Meta lead form because it is lower friction, but the page gives you somewhere real to send anyone who wants to look you up before they commit. Scale adds A/B testing on it and two new suburb pages a month.

You supply the raw footage and Forge West does the editing. Phone video of the actual work is fine, and it outperforms stock imagery comfortably. A machine working or water going in beats a polished stock photo every time.

No. Forge West is not registered for GST, so the price you see is the price you pay. Retainers are invoiced and due on the 1st of the month, in advance.

Yes, on every plan. You get a live results dashboard you can open on your phone or computer any time, showing reach, clicks, leads and your real cost per lead, pulled straight from the ad accounts and updated daily. You don't wait for a monthly report to find out how the ads are going, and you don't have to ask me for it.