LANDSCAPER MARKETING IN PERTH.
Paving, turf, retaining walls, full backyard transformations. Heavy visual trade. Meta ads run rings around Google for lead volume.
Marketing a Perth landscaper is Meta-dominant, because it's the most visual trade and a carousel of five before-and-after backyard transformations out-leads Google at a fraction of the cost. The work is seasonal, with spend scaled up from mid-August through November and dialled back in July, and enquiries using real project photos typically land in the $18-$38 range.
What matters for landscapers.
Landscaping is the most visual trade in the book, and Meta is the most visual ad platform. A carousel of five before-and-afters will out-lead a Google campaign at a quarter the cost. I lean heavy into Meta for landscapers.
Where landscapers get found.
Common mistakes.
Ignoring Meta
Landscaping without Meta is leaving a huge chunk of demand on the table. It's the one trade where Meta genuinely beats Google on cost per lead.
Stock photos
Homeowners can smell stock photos from a mile away. If your ads and landing page don't use your actual work, your conversion will be half what it could be.
No seasonality
Spring and early autumn are peak season for landscaping ads. Running flat-rate year-round wastes spend in winter and leaves jobs on the table in October.
What actually works.
Before-and-after carousels
Five-image carousels: old backyard, middle of job, finished product. Highest-performing Meta creative format for landscaping, bar none.
Seasonal bid strategy
Spend scales up mid-Aug through Nov, dials down in July. I adjust bid strategy so your budget lands where the buyers are.
Lead ads with project-size qualifiers
Meta lead forms with 'approx budget' dropdowns filter out the $500-budget enquiries before they hit your phone.
A before-and-after backyard campaign scaling into spring
Take a landscaper doing full backyard builds, paving, turf and retaining, across the southern river suburbs. We lean heavy into Meta because landscaping is the one trade where it genuinely beats Google on cost per lead. The creative is a five-image carousel: tired old backyard, mid-job with the retaining going in, finished product with the turf down, all shot on the actual jobs, never stock, because homeowners smell stock from a mile off. The lead form has an 'approx budget' dropdown that filters out the $500 enquiries before they hit the phone. We scale spend up from mid-August through to November when Perth backyards get planned, and dial it right down in July. Cost per enquiry typically sits in the $18-$38 range, which is about as cheap as paid leads get in any trade.
$18–$38 per enquiry
Actual numbers depend on service area, season and competition, but this is the ballpark I get landscapers to inside 60 days.
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Landscapers marketing, answered.
Should a Perth landscaper use Facebook or Google Ads?
Meta is the heavy hitter for landscaping, because it's the most visual trade and Facebook and Instagram are the most visual platforms, so a carousel of before-and-after backyards out-leads Google at roughly a quarter of the cost. Google still has a place for high-intent searches like 'retaining wall Perth', but ignoring Meta leaves a large chunk of demand, the homeowners who never make it to a search bar, on the table.
When is the best time of year to advertise landscaping in Perth?
Spring and early autumn are peak, so spend should scale up from mid-August through November when Perth homeowners are planning backyards for summer, and dial down in July. Running a flat budget year-round wastes money in the wet winter weeks and leaves jobs on the table in October, so the bid strategy needs to follow the season rather than sit still.
Why aren't my landscaping ads converting?
The usual culprit is stock photos. Homeowners can spot a stock backyard instantly, and it noticeably hurts your conversion and kills trust, so your ads and landing page need to show your actual finished work. The second culprit is running on Google only and ignoring Meta, which is where the cheap, high-volume landscaping leads actually live.
How do I stop wasting time on landscaping enquiries with no budget?
Put an 'approx budget' dropdown on your Meta lead form so the $500-budget enquiries filter themselves out before they ever reach your phone. Pairing that with before-and-after carousels of real projects also helps, since serious buyers self-select when they can see the calibre of work you do and roughly what it costs.
