LANDSCAPER MARKETING IN PERTH.
Paving, turf, retaining walls, full backyard transformations. Heavy visual trade. Meta ads run rings around Google for lead volume.
What matters for landscapers.
Landscaping is the most visual trade in the book, and Meta is the most visual ad platform. A carousel of five before-and-afters will out-lead a Google campaign at a quarter the cost. I lean heavy into Meta for landscapers.
Where landscapers get found.
Common mistakes.
Ignoring Meta
Landscaping without Meta is leaving 70% of the addressable market on the table. It's the one trade where Meta genuinely beats Google on cost per lead.
Stock photos
Homeowners can smell stock photos from a mile away. If your ads and landing page don't use your actual work, your conversion will be half what it could be.
No seasonality
Spring and early autumn are peak season for landscaping ads. Running flat-rate year-round wastes spend in winter and leaves jobs on the table in October.
What actually works.
Before-and-after carousels
Five-image carousels: old backyard, middle of job, finished product. Highest-performing Meta creative format for landscaping, bar none.
Seasonal bid strategy
Spend scales up mid-Aug through Nov, dials down in July. I adjust bid strategy so your budget lands where the buyers are.
Lead ads with project-size qualifiers
Meta lead forms with 'approx budget' dropdowns filter out the $500-budget enquiries before they hit your phone.
$18–$38 per enquiry
Actual numbers depend on service area, season and competition, but this is the ballpark I get landscapers to inside 60 days.
Ready to get the phone ringing?
30-minute strategy call. No pitch. I'll look at your current setup and tell you straight what I'd change.
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