HVAC & AIR CON MARKETING IN PERTH.
Split systems, ducted, servicing, repair. Seasonal work with spikes that reward the tradie whose ads are already running before the heat hits.
Marketing a Perth air con business is a seasonal game won by having campaigns mature before the heat hits: start in August or September so your quality score is cheap and you're the first name showing when the first 35-degree day lands. The strongest setup pairs install campaigns with finance messaging, a low-budget recurring servicing campaign, and a dedicated emergency-repair campaign for January breakdowns, with booked enquiries typically in the $30-$60 range.
What matters for hvac contractors.
HVAC is a seasonal game. The tradies winning Perth summer are the ones who had their campaigns live in September, not December. I build so your campaigns are mature by the time the heat hits.
Where hvac contractors get found.
Common mistakes.
Turning campaigns off in winter
Cheaper to keep bids running at a reduced budget than to restart from cold in summer. Google rewards continuous campaigns with lower CPCs.
No 'servicing' campaign
Installation gets all the attention. But servicing is recurring revenue with a 5-year customer lifetime. A low-budget servicing campaign is the best ROI in HVAC.
Ad copy about brands, not benefits
'Authorised Daikin dealer' is not what sells a split system. 'Cool your house by Friday' is.
What actually works.
Pre-season build
Start Aug/Sep, not Dec. Your quality score matures cheaper before the demand spike, and you're the first name that shows up when the first 35°C day hits.
Emergency repair campaigns
Air con breakdowns in January are the most expensive phone calls in the trade. A dedicated repair campaign with same-day messaging converts 2-3× normal rates.
Finance messaging
Ducted jobs are $8k–$15k. 'From $45/week, interest free' in ad copy + landing page lifts enquiries significantly.
A pre-summer build that's mature before the first heatwave
Picture a Perth air con installer doing splits and ducted across the eastern suburbs. The tradies who win Perth summer had their campaigns live in September, not December. So we start the Google build in late winter, when CPCs are cheap and the quality score has time to mature before demand spikes; by the time the first 35-degree day hits, you're the first name up while competitors are only just switching theirs on. Ducted jobs run $8k-$15k, so the copy and landing page lead with 'from $45/week, interest free' rather than 'authorised Daikin dealer', because finance lifts enquiries, brand badges don't. A low-budget servicing campaign ticks over for recurring revenue, and come January a dedicated same-day repair campaign catches the most expensive phone calls in the trade. Cost per booked enquiry typically lands in the $30-$60 range across the season.
$30–$60 per booked enquiry
Actual numbers depend on service area, season and competition, but this is the ballpark I get hvac contractors to inside 60 days.
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HVAC contractors marketing, answered.
When should a Perth air con installer start advertising for summer?
August or September, not December. HVAC is seasonal, and Google rewards campaigns that have run continuously, so starting in late winter lets your quality score mature cheaply and means you're the first name showing the moment the first 35-degree day hits. Tradies who wait until the heat arrives pay more for clicks and turn up late to the spike.
Should I turn my air con ads off over winter in Perth?
Better to keep them running at a reduced budget than to switch off and restart cold in summer, because Google rewards continuous campaigns with lower CPCs and a restart from scratch costs you both time and quality score right when demand is climbing. A low-budget servicing campaign is a smart way to keep the account warm through the cooler months.
How do I sell expensive ducted air con jobs through ads?
Lead with finance, not brand badges. Ducted jobs run $8k-$15k, so 'from $45/week, interest free' in the ad copy and on the landing page lifts enquiries far more than 'authorised Daikin dealer' ever will. People are sold on the outcome and the weekly payment, so 'cool your house by Friday' beats a manufacturer logo every time.
What's the best ROI campaign in HVAC that most installers skip?
A low-budget servicing campaign. Everyone pours money into installation, but servicing is recurring revenue with a customer who can stay with you for years, so it's often the best return in the trade. Pair it with a dedicated emergency-repair campaign for January breakdowns, which are the most expensive phone calls in HVAC and convert at a much higher rate with same-day messaging.
