HVAC & AIR CON MARKETING IN PERTH.
Split systems, ducted, servicing, repair. Seasonal work with spikes that reward the tradie whose ads are already running before the heat hits.
What matters for hvac contractors.
HVAC is a seasonal game. The tradies winning Perth summer are the ones who had their campaigns live in September, not December. I build so your campaigns are mature by the time the heat hits.
Where hvac contractors get found.
Common mistakes.
Turning campaigns off in winter
Cheaper to keep bids running at a reduced budget than to restart from cold in summer. Google rewards continuous campaigns with lower CPCs.
No 'servicing' campaign
Installation gets all the attention. But servicing is recurring revenue with a 5-year customer lifetime. A low-budget servicing campaign is the best ROI in HVAC.
Ad copy about brands, not benefits
'Authorised Daikin dealer' is not what sells a split system. 'Cool your house by Friday' is.
What actually works.
Pre-season build
Start Aug/Sep, not Dec. Your quality score matures cheaper before the demand spike, and you're the first name that shows up when the first 35°C day hits.
Emergency repair campaigns
Air con breakdowns in January are the most expensive phone calls in the trade. A dedicated repair campaign with same-day messaging converts 2-3× normal rates.
Finance messaging
Ducted jobs are $8k–$15k. 'From $45/week, interest free' in ad copy + landing page lifts enquiries significantly.
$30–$60 per booked enquiry
Actual numbers depend on service area, season and competition, but this is the ballpark I get hvac contractors to inside 60 days.
Ready to get the phone ringing?
30-minute strategy call. No pitch. I'll look at your current setup and tell you straight what I'd change.
Book a free strategy call
