BUILDER MARKETING IN PERTH.
Extensions, renovations, granny flats, new builds. High-ticket jobs, long consideration windows, huge ROI on every booked project.
What matters for builders.
Builders aren't selling a $300 call-out. You're selling a $60k–$600k decision. The ad game is different, it's about staying top-of-mind for 6–12 weeks while a homeowner gets three quotes. I build for that, not for instant calls.
Where builders get found.
Common mistakes.
Chasing instant conversions
Someone searching 'Perth builder' won't enquire on the first click. Campaigns built for instant leads bleed budget. Campaigns built for repeat exposure convert weeks later for 1/5th the cost.
No gallery
Homeowners are buying a vision. If your landing page doesn't have 8+ real photos of finished work above the fold, you're leaving money on the table.
Skipping retargeting
Most builder leads convert on the 3rd–5th touch. Without retargeting, you pay for the first click and never see them again.
What actually works.
Meta retargeting + Google search together
Google catches them when they're actively looking. Meta follows them around for 60 days with photos of your work. The combo converts 3–4× better than either alone.
Landing pages with real numbers
Project galleries with approximate budgets, '$180k reno, 4-week build', pre-qualifies. You stop getting tyre-kicker calls and start getting serious enquiries.
Long-form ad copy
Builder ads can be long, what you do, where you build, how long you've been at it. Homeowners about to spend six figures read every word.
$85–$180 per qualified enquiry
Actual numbers depend on service area, season and competition, but this is the ballpark I get builders to inside 60 days.
Ready to get the phone ringing?
30-minute strategy call. No pitch. I'll look at your current setup and tell you straight what I'd change.
Book a free strategy call
