Ellenbrook, Aveley, Brabham and Henley Brook. Perth's master-planned north-east growth town, where a constant handover pipeline of new builds, younger families, and the new Metronet line keep tradie demand rolling.
Ellenbrook and its neighbouring suburbs (Aveley, Brabham, Henley Brook) in Perth's north-east are a master-planned growth town with a continuous new-home handover pipeline, which drives steady demand for landscaping, fencing, paving and security trades. Because buyers are younger families who typically gather three or more quotes, the strongest marketing pairs Google search ads with Meta retargeting and a suburb-specific landing page.
Ellenbrook is one of the biggest planned-community growth fronts in Perth, and the housing tells the story: street after street of recent and still-being-built homes across Aveley, Brabham and Henley Brook, with the older Ellenbrook village stock now ageing into its first round of repairs. That handover pipeline drives near-continuous demand for landscaping, fencing, paving and security, front yards handed over as bare sand, side fences that never got done, retaining and patios that come after settlement. CPCs sit in the mid-to-lower range for metro Perth, typically cheaper than the western suburbs, and local pack competition is moderate rather than brutal. The catch is the buyer: younger families on a budget who almost always get 3+ quotes, so a single Google ad rarely closes the job on its own. The tradies who win here pair search ads for the urgent jobs with Meta retargeting and a proper suburb-named landing page for the considered ones, and the new rail connection only widens the catchment of homeowners typing your suburb into Google.
Aveley, Brabham and Henley Brook hand over new homes continuously, which means a steady run of front-yard landscaping, fencing, paving, retaining and patio work. Meta carousel ads with real before/after photos consistently outperform plain search ads for this audience.
Younger families here tend to gather a few quotes before committing on anything beyond a small job, and take their time. Meta retargeting plus a strong suburb-named landing page move you from 'one of three' to the obvious choice over a 4-6 week window.
Now the line's open, Ellenbrook pulls searches and residents from a broader north-east radius. Suburb-named campaigns that reference Ellenbrook, Aveley and Brabham by name pull stronger click-through than generic 'Perth' targeting.
Book a free strategy call and find out exactly how I'd get your trade business more leads.
