PEST CONTROL MARKETING IN PERTH.
Termites, general pest, wasps, rodents, pre-purchase inspections. This is one of the highest-volume search trades in Perth, and Google is where almost every job starts. Done right, your cost per lead is low and a chunk of it turns into recurring annual revenue.
Marketing a Perth pest control business mostly comes down to owning Google for high-intent searches like "termite inspection Perth" and "pest control near me", because almost every job starts with a search, not a scroll. The real money is in the follow-up: termite inspections feed treatment quotes and property settlements, and one-off general pest jobs convert into annual membership contracts if you ask.
What matters for pest control.
Someone who's just seen termite mud trails on their skirting boards, or who needs a pre-purchase inspection before settlement, is searching Google with their wallet already open. They're not browsing, they're booking. My job is to get you in front of those searches at a sensible cost, then make sure your highest-value work, termite treatments and recurring contracts, isn't buried under cheap $130 spray jobs. Pest control has genuinely low CPLs by trade standards, so the win is structuring spend around what's actually profitable.
Where pest control get found.
Common mistakes.
Treating a $2,500 termite treatment the same as a $130 spray
A single search account that lumps termite work in with general pest means your highest-value jobs compete for budget with cheap cockroach call-outs. Termite inspection and treatment searches deserve their own campaigns, their own pages and their own bids, they're worth ten times the booking.
Going dark over winter
Plenty of operators slash spend after the summer ant-and-cockroach rush, then wonder where the work went. Rodents move indoors as Perth cools off from May, and termites stay active year-round here. Pull back on general pest if you must, but keep termite and rodent campaigns live through the cooler months.
Ignoring the Maps 3-pack and reviews
For 'pest control near me' and suburb searches, the Google Maps 3-pack sits above the organic results and pulls a huge share of calls. A thin Google Business Profile with twelve reviews loses to the bloke with two hundred. If you're not actively chasing reviews after every job, you're handing local calls to competitors.
What actually works.
Split termite from general pest
Separate campaigns for termite inspections, termite treatments, and general pest. A 'termite inspection Perth' searcher and a 'cockroach spray' searcher want completely different things. Matching the ad and the landing page to each intent is what drops your cost per booked job and lifts your average job value.
Own the pre-purchase inspection angle
Pre-purchase termite inspections are tied to property settlements, which means tight deadlines and buyers who'll pay for fast turnaround. Bidding on 'pre-purchase termite inspection Perth' and promising next-day bookings wins work that's both high-margin and a doorway into future treatment and contract revenue.
Turn one-off jobs into annual contracts
The cheapest customer to win is the one you've already got. A simple follow-up offer after a general pest job, a discounted annual membership with seasonal re-treatments, builds recurring revenue that ads can't match for cost. I help structure the pages and offers that make that upsell automatic.
How it typically plays out
A typical Perth operator runs one broad 'pest control' Google campaign sending every click to the homepage, and pays the same to win a $130 spider spray as a $2,500 termite treatment. Split that into termite, pre-purchase inspection and general pest campaigns, each with its own matched landing page, and the high-value termite leads stop getting drowned out, your average job value climbs while the cost per booked job usually drops into the low double digits. Add a post-job membership offer and a slice of those one-off jobs starts renewing every year.
$15-$40 per booked enquiry
Actual numbers depend on service area, season and competition, but this is the ballpark I get pest control to inside 60 days.
Ready to get the phone ringing?
30-minute strategy call. No pitch. I'll look at your current setup and tell you straight what I'd change.
Book a free strategy callChannels I use for pest control.
Pest Control marketing, answered.
How much does it cost to advertise a pest control business in Perth?
Most Perth pest control operators run a Google Ads budget of around $1,000 to $3,000 a month plus management, and because search intent is so high in this trade, that buys a strong volume of leads. Pest control has some of the lower cost-per-lead figures of any trade, often in the $15 to $40 range per enquiry, with termite work sitting at the higher end and general pest at the lower.
Is Google or Facebook better for pest control?
Google wins for pest control, hands down. People with termites, wasps or rodents search the moment they spot a problem, so you want to be there for 'termite inspection Perth' and 'pest control near me', not interrupting a Facebook scroll. Meta has a place for retargeting and pushing annual membership offers, but the bulk of new jobs come from search.
How do I get more termite inspection jobs in Perth?
Run termite inspections as their own Google campaign, separate from general pest, with a dedicated landing page and a focus on 'termite inspection' and 'pre-purchase termite inspection' searches. Those buyers are often on settlement deadlines and convert fast, so fast-booking messaging and a strong Google Business Profile with plenty of reviews do the heavy lifting.
Can you guarantee my pest control business ranks first on Google?
No, and anyone who guarantees rankings is selling you a fairy tale. What I can do is build the SEO, Google Business Profile and ad structure that genuinely competes for the Maps 3-pack and the high-intent searches that book jobs, and report on it in plain English so you can see exactly what's working.
