TILER MARKETING IN PERTH.
Bathroom renos, splashbacks, outdoor areas, commercial fit-outs. Hands-on trade, high referral rate, but paid acquisition fills the gaps between word of mouth.
Marketing a Perth tiler is about filling the quiet weeks between referrals without cannibalising your warm leads, using specific keywords like 'bathroom tiler Perth' and 'splashback installer Perth' rather than the broad 'tiler Perth' that drags in DIYers. Tiling is bought on aesthetics, so Meta carousels of finished bathroom renos are the top-converting creative, with enquiries typically landing in the $25-$50 range.
What matters for tilers.
Tiling is a referral-heavy trade, which means when word of mouth is quiet, you feel it hard. I build campaigns that fill the quiet weeks without cannibalising your warm leads.
Where tilers get found.
Common mistakes.
No portfolio shots
Tiling is bought on aesthetics. If your landing page has three stock photos and no gallery, homeowners bounce.
Broad keywords only
'Tiler Perth' drags in tyre-kickers and DIYers. 'Bathroom tiler Perth' or 'splashback installer Perth' converts 2-3× higher.
No upfront pricing cues
Homeowners are nervous about tiling budgets. A rough 'small bathroom from $X' in ad copy pre-qualifies hard and lifts quality of calls.
What actually works.
Meta carousels of finished bathrooms
Before-and-after carousels of full bathroom renos are the #1 converting creative format for tilers.
Specialty campaigns
Splashback + outdoor tiling campaigns target a different buyer than bathroom renos. Separate campaigns = cheaper leads.
Local-service style landing pages
Suburb-page per service area. Beats a generic 'I tile Perth' page for local SEO and ad quality score.
A bathroom-reno campaign filling the gaps between referrals
Take a tiler who lives mostly off word of mouth around the western suburbs but feels it hard when referrals go quiet. We build paid campaigns to fill those gaps without eating into the warm leads who'd have called anyway. The headline creative is a Meta carousel of full bathroom before-and-afters, shot on the actual jobs, because tiling is bought on how it looks. On Google we stay off the bare 'tiler Perth' term, which pulls tyre-kickers and DIYers, and bid instead on 'bathroom tiler Perth' and 'splashback installer Perth', which convert far better than the broad term. The landing page carries a real portfolio plus a rough 'small bathroom from $X' cue to settle budget nerves and pre-qualify the calls. Cost per enquiry typically sits in the $25-$50 range, and it's there to top up the calendar, not replace your referrals.
$25–$50 per enquiry
Actual numbers depend on service area, season and competition, but this is the ballpark I get tilers to inside 60 days.
Ready to get the phone ringing?
30-minute strategy call. No pitch. I'll look at your current setup and tell you straight what I'd change.
Book a free strategy callChannels I use for tilers.
Tilers marketing, answered.
How does a tiler get more work in Perth when referrals dry up?
Paid ads are there to fill the quiet weeks between word-of-mouth jobs. The key is building them so they top up your calendar without cannibalising warm leads who'd have called anyway, which means targeting specific intent like 'bathroom tiler' and 'splashback installer' rather than broad terms, and showing real portfolio work that converts strangers the way a referral converts a friend.
What keywords should a Perth tiler bid on?
Skip the bare 'tiler Perth', which drags in tyre-kickers and DIYers, and bid on specific intent like 'bathroom tiler Perth', 'splashback installer Perth' and 'outdoor tiling Perth', which convert far better than the broad term. Each of those is a different buyer too, so splitting them into separate campaigns keeps the leads cheaper and the calls more relevant.
Why do people drop off my tiling website?
Almost always because there's no real gallery. Tiling is bought on aesthetics, so a page with three stock photos and no finished-work portfolio sends homeowners straight back to Google. Add a strong gallery of your actual bathrooms and splashbacks, plus a rough price cue like 'small bathroom from $X' to settle their budget nerves, and the bounce rate drops noticeably.
How much does a tiling lead cost in Perth?
For a Perth tiler, an enquiry typically lands in the $25-$50 range once you're targeting specific services rather than broad terms. That's a ballpark that moves with how visual your landing page is and whether you give an upfront pricing cue; nervous budget-conscious homeowners self-select when they can see both your finished work and a rough starting figure.
